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International Marketing Management

Equip yourself with creative problem-solving skills, easy-to-use tools, and leadership mindsets to stay resilient in our fast-changing modern world.
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Meet the instructor

Luigi Negri

Luigi is Managing Partner at Thinkeen® Global Consulting, specializing in global business strategy for the Life Science industry, which he founded in early 2013. This global firm focuses on global market access for the life science industry and on the valuation of innovative medical startups. In the previous twenty years, Luigi has succeeded in several international corporate assignments in the biotechnology and medical devices industry across multiple global corporations. These included VP Northern & Central Europe for CR Bard (Becton, Dickinson), VP-GM Emerging Markets of Latin America at Baxter Health Care, Area GM for Poland & Russian Federation at Baxter Health Care . Luigi holds a MS in Microelectronics and Semiconductors' Physics from the University of Bologna, and an MBA from the University of Kansas, a PhD in Managerial Economics at Bocconi University and he serves as Adjunct Professor of Entrepreneurship and Global Marketing Strategies at University of Iowa’s Tippie College of Business.
Patrick Jones - Course author
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