Introduction to the Managerial Issues of Medical Innovation - UniPD

The sharpest Methodology for Medtech & HealthTech innovators to best Predict & Maximize Return on Capital. 

What's included?

  • 7 Chapters
  • 1 Certification
  • 340 Questions
  • 25 Video
  • 32 PDF

Become a Strategist 

You will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, set a strategic framework when writing

Personal brand

 You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Meet the instructor

Luigi Negri

Luigi is Managing Partner at Thinkeen® Global Consulting, specializing in global business strategy for the Life Science industry, which he founded in early 2013. This global firm focuses on global market access for the life science industry and on the valuation of innovative medical startups. In the previous twenty years, Luigi has succeeded in several international corporate assignments in the biotechnology and medical devices industry across multiple global corporations. These included VP Northern & Central Europe for CR Bard (Becton, Dickinson), VP-GM Emerging Markets of Latin America at Baxter Health Care, Area GM for Poland & Russian Federation at Baxter Health Care . Luigi holds a MS in Microelectronics from the University of Bologna, and an MBA from the University of Kansas. He is currently a doctoral candidate in Managerial Economics at Bocconi University and serves as Adjunct Professor of Entrepreneurship and Marketing at University of Iowa’s Tippie College of Business.
Patrick Jones - Course author
Created with